People helping people.

Our Story

CareCuts is the brainchild of Martha “Marti” LaRue Baker, owner of Salon LaRue. A Knoxville native, Marti has been a barber, stylist, and instructor for over 30 years. After joining Maxine Raines and the Lost Sheep Ministry, Marti’s dream to help those in need continued to grow, so she set out to help restore people’s dignity by cutting their hair and providing grooming services. From this dream, CareCuts was born and began serving the homeless community in April of 2016.

In the beginning, Marti secured volunteers from among her clientele and church family. When considering a location, her first call was to the school she attended to become a licensed barber in the Happy Holler area of Knoxville. Though the facility was more than a mile away from the area the homeless congregated, they still came in wheelchairs, on canes, and carrying their children. Unfortunately, this long-existing school closed its doors only four months into hosting CareCuts’ monthly mission event.

Our mission is to restore dignity to the less fortunate of our area. Through volunteer efforts, salon services, showers, meals, clothing, glasses, and transportation are provided to help the homeless restore themselves to their best life.

Homeless Off The Street

In 4.5 Years With No Federal, State, or City Funding


Marti Baker

Salon LaRue

Charlie Jackson
Director of Operations

Northstar Church

Board of Directors

Janette Burgin

Regions Bank

Tim Hill
Vice President

Hatcher-HiLL Properties, LLC

Peggy Troutt

Community Leader

Jane Craddock
Board Member

Community Leader

Sam Luttrell
Board Member


Sally Sparks
Board Member

Coldwell Banker Wallace

Greg Scealf
Board Member

Knoxville Insurance Group

Lori Tucker
Board Member


Todd Jewell
Board Member

Weichert Realtors-SEM Associates

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